About FAMMO
FAMMO helps dog and cat owners make better decisions about their pet's food and health. Tell us about your pet once, and we turn it into a clear health report, a tailored meal plan and a straight answer about the food you are about to buy.
How it began
FAMMO began in Istanbul in 2024, with conversations among friends. People we knew who owned pets, in Turkey and across Europe, kept raising the same problems. Choosing the right food was harder than it should be. Finding a trustworthy clinic took too much guesswork. And when a pet developed a puzzling health issue, clear answers were hard to come by.
We set out to change that. We are a team of three, each with a different specialty, and we built FAMMO by combining those skills. Using AI, we give pet owners direct, practical answers about nutrition and health.
Istanbul is where we started. The Netherlands was always where we were headed, with the rest of Europe after that.
Our proprietary AI
With our combined expertise, we built the first core of FAMMO's proprietary AI. It is still in training. As it learns, our goal is simple: more precise and more personal recommendations for every pet owner.
What FAMMO offers
Food Scanner: photograph a label and see whether the food suits your pet.
Health reports: preventive guidance based on your pet's profile.
Meal plans: built around your pet's needs.
Nurno: our assistant for questions about food and health.
Vet directory: find a clinic near you.
Our first market: the Netherlands
We are launching in the Netherlands and expanding across Europe from there. Our nutrition work is being built around the European FEDIAF guidelines.
A deliberate focus
We cover dogs and cats only. A narrow focus lets us do fewer things, and do them well.
A note on responsibility
FAMMO provides guidance, not veterinary care. For any medical concern, please consult a veterinarian.